Have you tried Google Advertising before? If so you probably know that
although it may seem easy at first to set up a Google Adwords (ppc advertising) campaign, there is more to it than first meets the eye. Getting lots of clicks isn’t a problem, but to set up a campaign so that it generates business for you at a reasonable cost is a little more complicated.
The diagram to the right shows the importance of quality score. To improve your quality score many things need to be taken into account, such as campaign structure, keyword match type, landing page bounce rate, click through rate, and negative keywords, just to name a few. If you know what you’re doing you can improve the effectiveness of your Google advertising while decreasing your costs. If you don’t know what you’re doing you can waste a lot of money on expensive, irrelevant clicks.
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