The Importance of Choosing Good Keywords For Your Website
Actually you need to choose keywords for each page, not only for your website as a whole.
There are various things to take into account when deciding on which keywords to target when doing search engine optimization. The first thing of course is relevance. Ask yourself the question: “what is someone likely to type in when they are searching for the products or services you offer?” You probably offer more than one product or service. Write them all down.
Next you should consider traffic. How many hits does this keyword get per day? In other words how many people are actually entering this combination of words into Google?
I recommend using Market Samurai for keyword research (and competition analysis). It’ll save you days of work!
Market Samurai regularly costs about $150 but you can get a free 7 day trial at marketsamurai.com.
First you’ll have to set up a Google adwords account if you don’t already have one. Below is a video showing you how to do that.
Once I have chosen which keywords to use, what do I do with them?………..
It is important that the title of your page contain the keywords you have chosen to target.
How many times should my keyword appear in the content on my page? Matt Cutts explains in the following video: